Marketing 101 for your Barbershop Chorus – Show #10
Whether you’re a Barbershop chorus, civic or other non-profit organization you know the frustration that comes from traditional marketing efforts. Unfortunately, it’s very difficult for most of us to step outside the comfort zone of doing things the way we’ve always done them.
So, we just do the same things twice as hard – kind of like a department store losing a couple cents on every sale but trying to make it up in volume.
Can you step outside your box? Analyze your marketing piece from a ‘non-barbershopper’ perspective? Find a way to communicate and appeal to a true outsider?
Harmonizers Scipio Garling and Noah Van Gilder share their insight into successful marketing philosophy and strategy.
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We love audio files! Send us a comment, question or clarify something we totally botched on the show! or – teach us a tag…
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Speaking of tags… we received an excellent one from Ryan Griffith at www.VocalCuts.com. Check it out at the end of the show.
Podcast: Play in new window | Download (Duration: 48:21 — 37.8MB)
‘Heatin up the Pipes’ – Vocal Warm-Ups Demystified. Show #8
“I’ve been talking all day – I don’t need to warm up”
If you’ve ever heard that comment (or made it) before chorus or quartet rehearsal you need to listen to this interview.
Vocal technician, Will Cox, reveals the secrets behind getting yourself mentally and physically prepared for creating incredible vocal tone.
Will mentioned a BHS publication – Effective Choral Warm-ups
Also mentioned was a handout that Joe Cerutti uses in his classes at Harmony University. Please contact Joe directly for this as there is a bit of explanation involved.
Podcast: Play in new window | Download (Duration: 27:30 — 20.0MB)
Saying “I Love You” With A Song – Show #7
Forget about mail order Teddie Bears or PajamaGrams… Real romantics know that the best way to show your love to someone is with a singing Valentine from a barbershop quartet and preferably one from the Alexandria Harmonizers!
This week we convince Josh Roots and Mark Klostermeyer to reveal all and find out what it takes to plan and execute a successful singing Valentines program.
Podcast: Play in new window | Download (Duration: 34:13 — 25.4MB)
Vocal Master Class Meets Barbershop – Show #6
Ever wonder what it would take to move your vocal ability to the next level?
Have you ever had a ‘not so intelligent’ question you were afraid to ask a vocal expert? Hopefully, we asked it for you as it’s obvious the brain trust was on the other side of the call.
We are pleased to present an incredible interview with two excellent vocal technicians and teachers – Wayne Adams and Tony Colosimo. Along with their impressive resumes, both are just great guys and represent Barbershop harmony well.
I hope you enjoy this as much as I did!
Podcast: Play in new window | Download (Duration: 39:46 — 30.7MB)
Build It And They Will Come… Show #5
Having added more members in 2009 than in any of the previous 10+ years, the Harmonizers are experiencing an exciting time of growth as a chapter.
We are able to interview the VP of Chapter Development, Dan O’Brien and get some insight on what it means to have a dynamic, growing chapter and also maintaining a culture that is open and inviting to guests and new members.
Podcast: Play in new window | Download (Duration: 26:38 — 21.5MB)
Ode To Pythagoras – Money, Math, Music and Barbershop – Show #4
More Harmonizers Holiday show fun…
We interview show producer Jeremy Knobel and Tom Kraus, one of the founders of TBD – a new a cappella group debuting on the holiday show.
Go to Harmonizers.org to purchase your tickets online or call (703)910-4600
Enjoy the tag to ‘Midnight Rose’
Finally, if you have any feedback about the show email info (at) harmocast.com. We’d love to hear audio feedback! Just record your comments, criticism, witty banter or a cool tag and email it to me.
Podcast: Play in new window | Download (Duration: 38:55 — 21.7MB)
Grown Men Hiding In Boxes – Show #3
I have the pleasure of interviewing two key players in the Alexandria Harmonizers Holiday show… Scipio Garling who just finished the script and Terry Reynolds who plays one of the lead roles.
Purchase your tickets while they’re still available… Harmonizers.org to purchase online or call (703) 910-4600
Dinner is Lasagna, Green Beans, Salad, Rolls, Holiday cookies and fruit, plus Ice Tea.
Dessert show is Gourmet Coffee and Tea selections, Cheesecake variety, Holiday cookies, and fruit.
Friday, December 4th at 7:00 pm
Saturday, December 5th at 11:00 am
Saturday, December 5th at 4:00 pm
Saturday, December 5th at 7:00 pm (dessert only)
Mentioned in the interview is Greg Pappas a ‘speed painter’. You can see his work (and a cool video) at http://www.gregpappaslive.com
Podcast: Play in new window | Download (Duration: 22:22 — 12.5MB)