Marketing 101 for your Barbershop Chorus – Show #10

Whether you’re a Barbershop chorus, civic or other non-profit organization you know the frustration that comes from traditional marketing efforts.  Unfortunately, it’s very difficult for most of us to step outside the comfort zone of doing things the way we’ve always done them.

So, we just do the same things twice as hard – kind of like a department store losing a couple cents on every sale but trying to make it up in volume.

Can you step outside your box?  Analyze your marketing piece from a ‘non-barbershopper’ perspective?  Find a way to communicate and appeal to a true outsider?

Harmonizers Scipio Garling and Noah Van Gilder share their insight into successful marketing philosophy and strategy.
We love audio files!   Send us a comment, question or clarify something we totally botched on the show! or – teach us a tag…

Speaking of tags… we received an excellent one from Ryan Griffith at  Check it out at the end of the show.

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